NFTs are like the serial numbers that a luxury brand would issue for each of their products to verify their authenticity.
NFTs opens the door to a new world of brand engagement and an opportunity for brands to interact differently with their customers by “minting” special experiences, collaborations, iconic images, memorable ad campaigns, luxury designs etc. In a way, NFTs are like the serial numbers that a luxury brand would issue for each of their products to verify their authenticity.
This is creating a whole new market through short term cash injection, and allows brands to retain control of their original assets without fear of manipulation, copy-cats or alterations.
Brands can turn clients and customers into more loyal fans by issuing NFTs that people can collect, sell and trade. Through ownership of exclusive NFTs, collectors can feel a deeper sense of connection with their favorite brands, which will translate into increased customer loyalty. And since brand NFT collectibles could be sold on secondary markets for profits in the future, purchasing a brand’s NFT could be a new way for consumers to invest in their favorite companies.